Senior E-Commerce Manager

About the role

OluKai, a footwear brand built for the ocean lifestyle, is looking for an experienced, results-oriented Ecommerce Manager to join its Ecommerce team. The role owns how products appear online, from launch strategy through campaign execution, conversion testing and the day-to-day health of olukai.com across web, app and emerging social commerce channels. It reports to the Director of Ecommerce.

Key responsibilities

• Own product launches across all sales channels, including timing, merchandising placement and product data setup
• Optimize product and collection pages for SEO and AEO, and monitor Core Web Vitals and page speed
• Work with Planning and Buying to sequence assortment on the homepage, PLPs and collections based on performance data
• Own GTM and ecommerce moment campaigns on the website, app and TikTok Shop, from strategy and briefs to execution
• Build the CRO roadmap, run tests on landing pages, PLPs, PDPs, cart and checkout, and report results
• Manage the ecommerce vendor and partner ecosystem, including app, TikTok Shop, AEO, referral, customer accounts, CRO and returns partners
• Drive web projects with Dev, Ops and Creative, and manage site content with a mobile-first approach
• Own ecommerce reporting and analytics, build scorecards and iterate the conversion funnel
• Use AI tools such as Claude Cowork to automate repetitive ecommerce workflows

Required profile

• Bachelor's degree or equivalent experience
• 7+ years of ecommerce management and merchandising experience, with deep hands-on Shopify Plus experience
• Demonstrated experience owning product launches across multiple channels and managing external vendors and agencies
• Experience briefing and executing GTM or campaign moments; TikTok Shop or social commerce experience is a strong plus

Required skills

• Working knowledge of SEO and AEO fundamentals, structured data and Core Web Vitals
• Hands-on CRO program experience; Intelligems, PDQ or comparable testing platforms required
• Google Analytics and GA4, and some HTML/CSS
• Project management; Asana strongly preferred
• Familiarity with G Suite and Photoshop/Figma; DOMO is a plus