Senior Director, HCP Marketing

About the role

Celldex is building a commercial team to launch barzolvolimab, an advanced anti-KIT therapy in pivotal development for allergy and dermatological diseases. The Senior Director, HCP Marketing will lead the US HCP marketing strategy in preparation for the first commercial launch, defining the HCP journey, key behavioral drivers and engagement and activation strategies. The role reports to the Vice President of Marketing and Commercial Operations and works cross-functionally with Patient Marketing, Insights & Analytics, Sales, Market Access, Medical Affairs and external agency partners.

Key responsibilities

• Lead the development and execution of the US HCP marketing strategy for barzolvolimab
• Define the end-to-end HCP journey, including unmet needs, key behavioral drivers, moments that matter and access implications
• Establish HCP positioning and messaging
• Develop and implement HCP engagement and activation strategies, with a focus on in-person promotion and omnichannel execution
• Establish Marketing Excellence capabilities within the organization
• Manage medical congress planning and execution and annual brand planning
• Build and lead the HCP marketing team, including the home office Product Director and regional Field Marketing Managers
• Manage the HCP marketing budget, including agency and media, and ROI assessment

Required profile

• Bachelor's degree required; advanced degree preferred
• 10+ years of pharmaceutical experience with 6+ years of HCP marketing experience
• Prior team leadership and prior product launch experience required
• Prior sales experience preferred
• Demonstrated experience with Large Group Practice, Key Account and GPO strategy and execution
• HCP marketing experience in Allergy, Immunology and Dermatology preferred
• Experience with physician-administered, buy-and-bill products and products with a commercial payer mix preferred

Required skills

• Ability to connect marketing investments with sales and enterprise results, with deep analytics and continuous optimization of HCP marketing
• Strong analytical and strategic thinking, and proven experience leading cross-functional project teams
• Excellent presentation, written and verbal communication skills
• Ability to influence without authority and adapt priorities in a pre-launch setting

What we offer

• Expected base salary of $203,157 to $263,841
• Annual discretionary bonus and long-term incentive
• 401(k) plan with employer contribution
• Health care and other insurance benefits for employee and family
• Paid holidays, vacation and sick days