Lifecycle & Content Marketing Strategist

About the role

Modern.tech is hiring a full-time, remote Lifecycle & Content Marketing Strategist who reports to the Head of Marketing. The role focuses mainly on SourceRE, its real estate technology subsidiary, and on the newly launched MCP, which connects agents and brokers with MLS data in their preferred AI tools. You will turn campaign direction into email programs that help agents discover and adopt MCP, and use performance data to recommend what to try next.

Key responsibilities

• Build, run and improve lifecycle email campaigns in HubSpot, from prospecting and onboarding to engagement, upgrades and reactivation.
• Own day-to-day HubSpot marketing operations: workflows, segmentation, contact data, send schedules and email quality assurance.
• Use product usage and engagement data to build behavioural triggers and personalised journeys that encourage signups, regular use and upgrades to premium tiers.
• Develop lead scoring with Sales so they can follow up with engaged prospects.
• Write and edit campaign emails and monthly product updates for agents, brokers and MLS partners, and prepare templates, assets and distribution guidance for approved campaigns.
• Manage MLS marketing relationships, approve partner workflows, copy and creative, and coordinate partner-specific changes.
• Maintain deliverability, clean lists and subscription preferences, and test messaging, timing, cadence and triggers.
• Build funnel reporting and dashboards linking campaign activity to signups, upgrades and usage, and recommend changes.
• Plan promotions and feature-launch campaigns with the Head of Marketing, create supporting landing pages and sales materials, and brief designers.
• Manage campaign calendars, approvals and deadlines in Asana, and work with Product, Sales and leadership on HubSpot integrations and CRM improvements.

Required profile

• 2+ years of marketing experience in a content-driven, multi-channel role preferred.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Experience building lifecycle or email marketing programs with measurable results.
• Fluent English with strong writing and editing skills, and sound editorial judgment when using AI.
• Strong project management skills; Asana experience is useful.
• Experience in SaaS or technology marketing preferred; familiarity with the U.S. real estate industry, MLSs and agent/broker audiences is especially valuable.

Required skills

• Strong hands-on HubSpot expertise: complex workflows, segmentation, lead scoring, reporting and troubleshooting.
• Understanding of email structure, testing, deliverability, list hygiene and subscription management.
• Ability to communicate with customers and senior executives and to brief creative teams.

The role requires at least five hours of overlap with the team's Mountain Time workday; a schedule aligned with Eastern Time business hours is preferred.