Senior Analyst, Advertising Operations

About the role

The Senior Analyst, Advertising Operations delivers a best-in-class advertiser experience through expert marketing campaign management. The role leads end-to-end execution and optimization of digital advertising campaigns across multiple social platforms, builds long-term strategic relationships with partners and solves complex business challenges. It suits a results-driven analyst with expertise in paid advertising, including paid social media advertising and search engine marketing (SEM), using data analysis, project management, media planning and cross-functional collaboration.

Key responsibilities

• Advertiser support and account partnership: act as a day-to-day partner for assigned advertisers, support onboarding and enablement, and proactively resolve delays, reporting questions and pacing concerns.
• Campaign activation and operations: lead campaign execution within scope, meet deadlines, ensure setup meets standards and coordinate dependencies with partners.
• Performance reporting, insights and optimization: own recurring and ad hoc reporting, run deeper analyses such as taxonomy, SKU-level insights, creative performance and pacing drivers, and present and track key metrics.
• Process improvement and collaboration: build scalable workflows, playbooks and documentation, and partner with product, engineering and internal stakeholders on platform updates.
• Troubleshooting, QA and issue resolution: troubleshoot campaign issues, validate accuracy of pacing, spend and reporting, and resolve discrepancies with measurement teams.

Required profile

• Aged 18 or older and legally permitted to work in the United States.
• High school diploma or GED; preferred: bachelor's degree or equivalent in a related field.
• 3 years of professional work experience; preferred: 3-4+ years in advertising, media or account management roles.
• No leadership experience required; the position reports to the Manager, Advertising Operations and has no direct reports.

Required skills

• Paid social media advertising and SEM.
• Data analysis to identify growth opportunities and optimize campaigns.
• Strong written and verbal communication, able to explain complex ideas simply.
• Analytical mindset, project management and process improvement experience.

Travel is typically less than 5% overnight, and the work is mostly done sitting indoors.