Sales & Marketing Outreach Consultant – Active Adult

About the role

Greystar is seeking a Sales & Marketing Outreach Consultant to support its Active Adult communities at Overture River District and Album Benbrook. This on‑site role focuses on driving brand awareness, attracting prospective residents aged 55+, and contributing to leasing and retention goals.

Key responsibilities

• Develop and execute marketing strategies tailored to the 55+ active adult demographic.
• Generate leads, research potential residents, referral sources, and local partnerships.
• Collaborate with leasing and property‑management teams to ensure consistent messaging.
• Represent the community at events, open houses, and local gatherings.
• Build and nurture relationships with prospective residents, families, senior organizations, and local influencers.
• Leverage social media, email, newsletters, and community events to reach target audiences.
• Conduct market research on active adult living trends.
• Assist in designing and distributing marketing materials aligned with brand standards.
• Track and report on outreach performance to leadership.

Required profile

• Prior experience in both marketing and sales, with a proven ability to execute outreach strategies.
• Strong relationship‑building skills and a customer‑focused mindset.
• Comfortable working on‑site and engaging with local partners.

Required skills

• Marketing strategy development for senior‑focused audiences.
• Lead generation and partnership research.
• Event representation and community engagement.
• Market research and trend analysis.
• Design and distribution of marketing collateral.
• Performance tracking and reporting.