Sales Development Representative / Appointment Setter

About the role

Neatmetric, a digital marketing company based in Dearborn, Michigan, is hiring a full-time, remote Sales Development Representative (SDR) / Appointment Setter. This is an outbound sales position where you identify potential business owners, start conversations through cold calling and direct messages, qualify their interest and book qualified appointments for the sales team. You will not just read a script or answer inbound calls; you will actively prospect, handle objections and follow up until prospects take the next step.

Key responsibilities

• Make a high volume of outbound calls to business owners and prospective clients.
• Conduct cold outreach by phone and through direct messages on Instagram, Facebook, LinkedIn and other channels.
• Use provided scripts, talk tracks and sales frameworks while keeping conversations natural.
• Qualify prospects by their business needs, interest and fit, and handle common objections.
• Schedule qualified prospects directly on the sales team's calendar and follow up consistently with those who do not book.
• Maintain accurate notes, lead statuses and appointment information in company systems.
• Meet daily and weekly activity expectations for calls, conversations, follow-ups and appointments booked.
• Work with closers and sales leadership to improve lead quality and appointment show rates, and take part in training, coaching and team meetings.

Required profile

• Previous sales experience strongly preferred; experience in cold calling, appointment setting, SDR/BDR, telemarketing or lead generation highly preferred.
• Comfortable making many outbound calls each day and talking to people who did not expect the call.
• Strong verbal communication, active listening and persuasion skills, able to overcome initial resistance.
• Goal-oriented, competitive and motivated by measurable targets.
• Reliable internet connection and a quiet professional workspace.

Required skills

• Experience booking appointments through direct-message outreach on Instagram, Facebook and LinkedIn is a strong advantage.
• Able to use CRM systems, dialers, calendars and other digital sales tools.
• Ability to work independently while staying accountable to daily and weekly expectations.

Candidates apply through the company's application form.