Research & Outreach Specialist (B2B Partnerships, PR)

About the role

The Research & Outreach Specialist will identify and engage with publications, blogs, newsletters, influencers and partners that align with our messaging and audience. This role focuses on research, relationship building and securing guest posts, features, backlinks and strategic collaborations rather than technical SEO work.

Key responsibilities

• Conduct in‑depth market and competitor research to uncover partnership, sponsorship and business‑development opportunities across AI, SaaS and technology ecosystems.
• Build and maintain prospect databases in a CRM, track competitor activities and monitor emerging trends.
• Execute personalized multi‑channel outreach (email, LinkedIn) to founders, executives, journalists, analysts and community leaders, managing campaigns from prospecting through follow‑up.
• Identify and pitch guest articles, thought‑leadership pieces, executive interviews, case studies and press releases to Tier‑1, Tier‑2 and niche B2B publications, podcasts and media outlets.
• Develop partnerships with AI and developer communities, SaaS platforms, industry associations and online forums (LinkedIn, Reddit, Slack, Discord, GitHub, etc.).
• Track outreach KPIs, maintain dashboards and continuously optimise strategies based on data‑driven insights.