Regional Sales Manager - Heavy Equipment

About the role

A heavy equipment rental company, a recognized leader in California, is looking for a Regional Sales Manager to lead and grow its sales organization across Southern and Central California. The role oversees more than 20 rental sales representatives across 9 locations, from Fresno to Indio, setting the territory's strategy, raising sales performance and driving profitability.

Key responsibilities

• Build and implement sales strategies to expand market share, accelerate growth and improve customer satisfaction
• Coach, mentor and motivate 20+ rental sales representatives through performance management, ride-alongs and development programs
• Monitor key sales metrics, promote CRM adoption and foster a results-driven culture
• Work with marketing, operations and other divisions to deliver cohesive customer value
• Use industry data and analytics to spot trends, guide rental fleet planning and position competitively

Required profile

• Bachelor's degree required
• 10+ years of experience in the heavy equipment rental industry
• Demonstrated success leading high-performing sales teams
• Strong knowledge of construction equipment and rental market dynamics
• Must live within commuting distance of the Los Angeles/Inland Empire region
• Willingness to travel throughout the territory, including occasional overnight trips (up to 25%)

What we offer

• Salary of $150,000 - $175,000 per year plus commission and bonus potential
• Profit sharing program and 401(k)
• Medical, dental and vision plans, health and dependent care FSA, employee assistance programs and wellness initiatives