Programmatic Manager

About the role

The Manager, Programmatic owns strategic planning and campaign execution for their assigned client. The role is both strategic and tactical: the manager generates strategic insights for campaigns in their portfolio and implements them with the support of Programmatic Analysts and Senior Analysts, while training analysts on client-specific requirements and optimization best practices.

Key responsibilities

• Communicate digital strategies and the rationale behind tactical approaches for each campaign
• Execute, manage and optimize online media campaigns such as auction/exchange-based performance media, audience-based buying and remarketing, meeting or exceeding client performance expectations
• Develop proposals for new client opportunities and build client relationships
• Manage creative assets, insertion orders, campaign artifacts and documentation for launch
• Partner with the Analytics team on measurement reporting and provide clients with performance insights and optimization recommendations
• Traffic campaign tags into ad exchange environments and work with media partners on platform implementation
• Troubleshoot pre-production and live campaigns and oversee the QA process
• Manage campaign budgets and spend tracking, recommend channel allocations, and coordinate monthly billing and spend reporting with the Analyst
• Coach, manage and educate Analysts and Senior Analysts, and join internal and client discussions to align on project plans and resolve escalations

Required profile

• 3-5+ years of experience managing and activating full-funnel programmatic campaigns for display, video, connected TV and similar formats
• Prior online trafficking and campaign management experience, including bid management platforms and active campaign optimization
• Client-facing experience and proven ability to coach and develop others, as the role involves managing at least 1-2 additional team members
• Understanding of traditional and interactive media planning elements

Required skills

• Working knowledge of DSPs, in particular The Trade Desk and DV360
• Intermediate to advanced Excel within the Microsoft Office Suite
• Budget management, including forecasting and actualizing budgets
• Strong analytics, communication, organizational and project management skills

What we offer

• Pay range of USD 75,050 to USD 120,159 per year, depending on skills, qualifications and experience
• Medical, dental, vision and disability coverage, 401K, and paid time off
• Parental and family care leave, tuition reimbursement and flexible time off