Associate Director, Strategy (Media Planning)

About the role

PLUS+ by Publicis, PepsiCo's global marketing and media operating model, is building a team from the ground up and is looking for an Associate Director, Strategy to manage the day-to-day media planning and strategy functions for a high-profile, fast-paced account. The role leads a team in developing, executing and overseeing media plans for the client's business, reporting directly to the VP/SVP, Strategy.

Key responsibilities

• Implement effective marketing strategies and lead day-to-day planning across multiple campaigns
• Develop planning objectives aligned with the client's marketing and business goals
• Act as cross-team leader, integrating all aspects of media to define and run campaigns
• Build client relationships and work with internal investment teams to track media performance and KPIs
• Supervise, train and develop assistants, planners and supervisors; give performance feedback and mentor direct reports
• Take part in recruiting and selecting junior staff
• Oversee client setup, billing and administrative functions, and manage projects, resources and stakeholders

Required profile

• B.A. or B.S., preferably in Marketing, Advertising or a related field
• 6+ years of media planning experience
• 2+ years of experience managing junior staff
• Agency experience highly preferred
• Ability to translate data into clear, actionable ideas, with strong written and verbal communication skills
• Detail-oriented, able to work with minimal supervision in a fast-paced environment

Required skills

• Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart software, R/F and optimization software, social tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Understanding of activation and negotiation team functions

What we offer

• Pay range of USD 106,780 to 170,937 per year, depending on skills and experience
• Medical, dental, vision and disability coverage, 401K and paid time off
• Parental and family care leave, tuition reimbursement and flexible time off