Associate Director, Content & Campaigns Marketing

About the role

Moody's is hiring an Associate Director of Content and Campaigns Marketing for its Global Marketing – Asset Management team in New York. The role covers content strategy, campaign management and thought leadership for the Asset Management business, driving demand generation and supporting sales teams globally. It is a US-based role only.

Key responsibilities

• Develop and execute integrated, multi-channel marketing campaigns and content that drive thought leadership, generate qualified demand and support commercial growth for the Asset Management business.
• Lead campaigns across digital, email, paid media, social, events and partnerships, managing timelines and cross-functional coordination.
• Create content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy and presentations.
• Work with Industry Practice Leads and subject matter experts on thought leadership and major campaigns, especially around Private Credit.
• Build customer-focused messaging frameworks with business and marketing teams to support acquisition, retention, expansion and cross-sell.
• Partner with web and digital teams to improve content performance, engagement and SEO/GEO.
• Measure and report on campaign performance, content effectiveness, pipeline contribution and ROI, and partner with Corporate Affairs and PR on media coverage.
• Leverage AI tools for market research, content development, workflow efficiency and campaign execution.

Required profile

• 7+ years of experience developing and running integrated, multi-channel B2B marketing campaigns, including thought leadership and demand-generation content.
• Experience marketing to the Asset Management industry (required).
• Familiarity with the Private Credit and Alternative Investments landscape (required).
• Bachelor's degree in Marketing, Communications, English, Business, Journalism or a related field (required); advanced degree preferred.
• Preferred: experience in a B2B SaaS, data, technology or financial services environment.

Required skills

• Exceptional writing, editing and storytelling skills.
• Project management and analytical skills, able to turn data and audience insights into recommendations.
• Excellent communication, presentation and stakeholder management skills.
• Demonstrated proficiency with AI concepts and hands-on use of AI tools to streamline workflows.

What we offer

• Anticipated base salary range of $113,200 to $164,050 for US-based roles, depending on experience, education, level and location.
• Incentive compensation eligibility.
• Benefits including medical, dental, vision, parental leave, paid time off, 401(k), life, disability and accident insurance, employee stock purchase plan and tuition reimbursement.