Product Marketing Specialist

About the role

The Product Marketing Specialist will support product and brand management functions, helping drive product development, market introduction, and ongoing improvement. You will use market insights, competitive intelligence, and cross‑functional collaboration to ensure products stay competitive and customer‑focused.

Key responsibilities

• Provide day‑to‑day business process support to brand and product management.
• Support assigned product segments in development and market introduction activities.
• Evaluate product strengths and weaknesses, identifying enhancement opportunities.
• Gather, analyze, and evaluate competitive information and marketplace trends.
• Conduct testing of new products against defined functionality and impact measures.
• Produce accurate reporting and analysis to support product management.
• Monitor product lifecycle activities and project progress to meet objectives and timelines.

Required profile

• Product marketing experience within an enterprise software environment.
• Proven expertise in generating market insights through qualitative and quantitative research.
• Ability to manage multiple projects and priorities simultaneously.
• Strong interpersonal and communication skills across teams and stakeholders.
• Ability to resolve complex issues by applying policies, procedures, and sound judgment.

Required skills

• Market research and competitive analysis.
• Reporting and data analysis.
• Product lifecycle management.
• Cross‑functional collaboration.

What we offer

• Flexible working hours and remote work option.
• Well‑being initiatives, shared parental leave, study assistance, and sabbaticals.
• Competitive base salary range $68,000 – $113,400 USD per year.