Google Ads Strategist - Home Services

About the role

Sustain Media is seeking a founding Google Ads Strategist to manage accounts and help build a highly automated Google Ads division for home service businesses. You will work closely with AI systems to streamline repetitive tasks and focus on strategic planning.

Key responsibilities

• Own a book of 20‑25 client accounts end‑to‑end, collaborating with another PPC specialist.
• Generate leads through phone calls, form fills, and booked jobs, measuring qualified lead volume, cost per lead, and return on spend.
• Set up and maintain conversion tracking and attribution systems, reconciling Google Ads data with client CRM and call tracking.
• Build new accounts from scratch, including keyword research, campaign structure, ad copy, bidding, geo‑targeting, and launch.
• Make judgment calls on audits, bid strategies, Performance Max usage, and account restructures.
• Collaborate with development and SEO teams to ensure landing pages convert effectively.
• Work with the AI systems team to design and test automation for audits, search term reviews, tracking checks, and reporting.

Required profile

• Proven results running lead‑generation campaigns for local home service businesses.
• Hands‑on experience with Search, Performance Max, and Local Service Ads.
• Strong conversion tracking and attribution skills, comfortable digging into client CRM and call data.
• Ability to build accounts from zero and defend strategic choices.
• Data‑driven mindset, making strategic recommendations beyond dashboard reports.
• Excellent written communication for daily Slack interaction.

Required skills

• Google Ads platform
• Search, Performance Max, Local Service Ads
• CallRail or similar call‑tracking tools
• Slack, Airtable, Google Sheets
• AI tools for analysis and problem‑solving

What we offer

• Contractor position paid bi‑weekly
• Base pay $3,000‑$4,000 USD per month (depending on experience)
• On‑target earnings $4,500‑$5,500 USD per month with a mature book
• Revenue share after 3 months per client, increasing with client tenure
• Remote work from anywhere, required U.S. Eastern Time business hours