Product Marketing Manager (AI-Powered Affiliate Platform, iGaming)

About the role

Scaleo is seeking a Product Marketing Manager to own product positioning, go‑to‑market strategies, and launches for its AI‑powered affiliate platform serving the iGaming sector. You will help communicate value, strengthen competitive positioning, and drive adoption and growth.

Key responsibilities

• Develop clear product positioning, target audiences, buyer personas and compelling value propositions.
• Plan and execute GTM strategies for new products, features and updates, driving market awareness and adoption.
• Equip Sales and Customer Success teams with pitch decks, battlecards, demo guides and ROI tools.
• Research competitors, monitor market trends and translate insights into actionable recommendations.
• Create expert‑level content that demonstrates product value and supports demand generation.
• Collaborate with Product, Sales, Customer Success and Growth teams to increase feature adoption and expansion opportunities.

Required profile

• Proven experience in product marketing within an established B2B SaaS or IT product company.
• Hands‑on experience developing positioning, messaging, value propositions and buyer personas.
• Track record of creating and executing go‑to‑market strategies and product launches.
• Strong analytical, communication and cross‑functional collaboration skills.

Required skills

• Experience conducting competitive research and market analysis.
• Ability to develop sales enablement materials such as battlecards, pitch decks and product presentations.
• Content strategy expertise for technical or business audiences.

What we offer

• Product‑driven environment with a globally recognized SaaS platform.
• Competitive compensation with regular salary reviews.
• Flexible paid vacation and sick leave.
• Company‑funded learning and development opportunities.
• Collaborative team culture and regular team events.