National Account Manager - Hotels

About the role

Bacardi is seeking a National Account Manager focused on the hotel sector. You will act as the primary liaison between Bacardi, its distributors and major hotel chains, driving sales growth and market share for the portfolio of core, incubation and innovation brands.

Key responsibilities

• Lead cross‑functional processes to align Bacardi, distributors and hotel customers on mutually beneficial business agendas.
• Develop annual sales plans, integrate customer insights and analytics, and prioritize opportunities to drive premiumisation.
• Engage with national hotel chains (e.g., Marriott, Hilton, Hyatt) and regional F&B buyers, building relationships at all organizational levels.
• Negotiate programs, present data‑driven proposals and support customers through events and QBRs.
• Analyse business reports, forecast brand performance and mitigate risks.
• Collaborate on menu innovation, back‑bar rationalisation and social media engagement to enhance the guest experience.

Required profile

• Bachelor’s degree in Business Management or a related field.
• 8+ years of sales experience, including at least 4 years managing national or chain accounts in spirits or consumer goods.
• Proven ability to build strategic partnerships and influence stakeholders.
• Strong analytical mindset with experience in forecasting and business reporting.

Required skills