Messaging Lead, Product Marketing

About the role

NetApp is looking for a strategic storytelling and marketing expert to lead messaging workstreams across its portfolio. This is an individual contributor role reporting to the Senior Director, Integrated Marketing and Messaging, focused on turning complex technical products and services into clear, customer-facing copy. It works closely with Product Marketing leaders and managers to build consistent, differentiated narratives that scale.

Key responsibilities

• Lead individual workflows for messaging strategy for products, platforms, solutions and capabilities, including frameworks, criteria and decision processes
• Define differentiated positioning and messaging based on customer needs, market context and competition
• Partner with Brand and Legal on brand architecture and legal requirements
• Guide Product Marketing teams on framing products, solutions and launches, and raise the bar for messaging quality and consistency
• Write customer-facing copy, including positioning statements, value propositions, launch narratives, executive talking points and foundational copy for web, sales and GTM assets
• Translate complex technical concepts into clear, customer-centric language
• Work with Product Management, Corporate Marketing and Brand, and Sales, Enablement and GTM teams to refine messaging with customer insights and competitive intelligence

Required profile

• World-class, hands-on writing ability and strategic thinking
• Well-versed in AI tooling to inform work and drive results
• Preferred: experience across multi-product or platform portfolios, familiarity with brand architecture and naming governance, and a background in enterprise infrastructure, cloud, data or SaaS markets
• Minimum of 12 years of related experience with a Bachelor's degree or equivalent experience

What we offer

• Target salary range of $200,000-$230,000 in San Jose, depending on location, qualifications and experience
• Benefits such as health insurance, life insurance, retirement plans, paid time off, leave options, performance incentives, employee stock purchase plan and/or RSUs
• Hybrid working environment