Marketing Specialist, Surgery Administration

About the role

The Department of Surgery at UT Southwestern Medical Center in Dallas is recruiting a Marketing Specialist to develop and run marketing and communication strategies that engage patients, faculty, referring providers and staff. The role covers email, social media, podcast, digital campaigns and events, and the creation and editing of marketing materials. It works closely with department leadership to align marketing goals with institutional strategy. The position is hybrid, with remote and in-office work on a weekly basis.

Key responsibilities

• Plan, develop and manage brand, outreach and direct-response marketing strategies to grow the department's presence in the regional market.
• Develop programmatic promotional materials for clinical services and oversee digital and social media marketing with the web and editorial teams.
• Manage outside vendors and agencies as needed, and monitor systems and procedures for the marketing, communications and public relations function.
• Write, proofread and edit content, contribute to website content, news releases and articles, and maintain relationships with medical and science writers.
• Arrange and oversee still and video photography, and contribute to magazine stories and events for patient and public education.

Required profile

• Bachelor's degree.
• 3 years of related experience.
• Strong grammar, proofreading, copywriting and graphic design skills.
• Ability to work under deadlines, juggle multiple projects and work independently.

Required skills

• Microsoft Word, PowerPoint and desktop publishing software.
• Writing and editing, content research and interview skills.
• Knowledge of website layout and design principles and interactive marketing tactics.
• Preferred: graphic design and video editing, experience growing surgical services, research and academic initiatives, social media campaign experience and healthcare experience.

What we offer

• PPO medical plan available day one at no cost for full-time employees.
• 100% coverage for preventive healthcare with no copay.
• Paid time off and paid parental leave.
• Retirement programs through the Teacher Retirement System of Texas, wellness programs and tuition reimbursement.
• Public Service Loan Forgiveness (PSLF) qualified employer.