Growth Marketing Manager, Web Experience

About the role

Shield AI, a venture-backed defense-tech company, is looking for a Growth Marketing Manager, Web Experience to own its digital user experience and content journeys across Shield AI for key audience personas such as customers, partners, policymakers, recruits, media and industry stakeholders. The role maintains and improves existing pages, builds new digital experiences and works with the web agency, internal design team, business stakeholders and product marketers.

Key responsibilities

• Own UX and content journeys for key audiences and drive consensus across Product Marketing, Communications, Creative, Recruiting and business leaders to align priorities into a coherent web strategy.
• Lead end-to-end program management and delivery timelines for web initiatives and major product launches.
• Translate campaign, product, recruiting and communications goals into structured web requirements and user experiences.
• Manage web agency partners and technical resources on design, development, maintenance, SEO, analytics and infrastructure, against defined milestones.
• Use WordPress to review, edit, QA and publish content, meeting brand, quality, accessibility, security and performance standards.
• Use AI-enabled tools to speed up prototyping, visual alignment and stakeholder review.
• Monitor web performance, user behavior and conversion paths to inform executive decisions and future site investments.

Required profile

• 4+ years of experience in web experience, digital experience, web production, UX/content strategy or a related field.
• Project management skills to handle multiple web updates, launches and stakeholder requests.
• Experience building, maintaining and improving website pages with designers, developers, agencies and internal stakeholders.
• Strong UX judgment and writing, editing and content organization skills.
• Preferred: aerospace, defense, national security or B2B tech experience, and experience working with web agencies.

Required skills

• Basic understanding of HTML, CSS, design systems or front-end workflows.
• Hands-on experience publishing content in WordPress or a comparable CMS.
• Fluency in modern web technologies, frontend concepts and CMS architectures.
• Preferred: familiarity with analytics tools, heatmapping, A/B testing, SEO platforms or web performance reporting.

The position is in-office or hybrid, based in San Mateo, San Diego, Dallas or Washington, DC. Compensation for the San Mateo office is listed as $132,000 - $198,000.