Associate Marketing Strategist - Dallas/Houston

About the role

abglobal is looking for an experienced Associate Marketing Strategist (AMS) based in Dallas or Houston to support the regional Senior Marketing Strategist in developing and running marketing initiatives, events and experiences for the Dallas and Houston markets. The role works closely with managing directors and advisors to deliver multichannel marketing aligned with business goals and client demographics.

Key responsibilities

• Build strong partnerships with managing directors and advisors to develop multichannel marketing strategies aligned with business goals and priority client demographics.
• Oversee strategy and event execution from start to finish, making sure each initiative is well planned, delivered and aligned with the target audience's needs.
• Manage budgets for advisor marketing strategies within defined cohorts and track KPIs and ROI, reporting on the effectiveness of activities.
• Work with the Data team to make data-driven decisions and partner with the Events Agency and client servicing teams on events and activities.
• Handle general administration and project management of internal and external mailings, invitations and other communications.
• Showcase the value of an integrated communications plan (email, social media, strategic partnerships) and connect advisors with training and resources.
• Partner with the other AMS in the Central Region, lead national projects as needed, and identify opportunities for innovation through technology and process improvement.
• Work with the training team on efficiency and best-practice workshops and marketing toolkit implementation sessions for advisors.

Required profile

• 3+ years of previous experience in a marketing or events role.
• Ability to collaborate, build relationships and influence at all levels of the organization.
• Strong written and verbal communication skills.
• Able to prioritize and execute multiple tasks in a dynamic environment, with strong attention to detail and organizational skills.
• Travel will be required.

Required skills

• Strong analytical skills and strategic thinking; proficiency in Excel and PowerPoint is strongly preferred.
• Salesforce and Pardot knowledge is a plus.