Marketing Manager (Part Time, Hybrid)

About the role

Aptihealth is hiring a part-time Marketing Manager for its Growth Team, reporting to the Chief Operations Officer. The role shapes how the company reaches its partner payers and health systems and the patients they serve. It is 20-25 hours per week, Monday to Friday between 9 a.m. and 5 p.m., mostly virtual with occasional on-site work in the Clifton Park, NY office. Candidates must be based in the Albany-Clifton Park-Saratoga Springs region.

Key responsibilities

• Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with care.
• Plan and execute marketing for prospective customers, including account-based marketing in Salesforce.
• Create sales enablement content and customer presentations.
• Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost.
• Analyze landing-page and conversion data to improve the funnel.
• Support website updates and redesigns, PR and communications.
• Lead or support events, tradeshows and sponsorships (some travel).
• Coordinate internal and external resources to deliver marketing priorities.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3-5 years of experience in a marketing specialist or similar role.
• Experience developing outreach campaigns that drive patient or member engagement.
• Experience with marketing strategy and execution across multiple channels, content development, and B2B engagement marketing.
• Experience marketing to B2B healthcare audiences such as payers, health plans and health systems.
• Eligible to work in the United States; based in the Albany-Clifton Park-Saratoga Springs region.

Required skills

• Digital and traditional marketing, including SEO, social media and market research.
• Marketing analytics, CRM platforms (Salesforce preferred), web analytics, ad platforms (e.g., Google Ads) and Microsoft Office.
• Adobe Creative Suite is a plus; HTML, CSS or web development experience is a nice to have.

What we offer

• Annual salary of $35 to $40 per hour.
• Medical, dental and vision plans, paid time off, sick time and paid holidays.
• 401(k) retirement savings program with a 2% company match.
• Voluntary life insurance, employee assistance program and annual business expense stipend.