Marketing Manager – Home, Beauty, Personal Care & Healthcare

About the role

Smurfit Westrock is seeking a Marketing Manager to drive organic growth across Home, Beauty, Personal Care and Healthcare (HBH) end‑markets. Reporting to the Director of Marketing, HBH, you will translate market and customer insights into targeted strategies that support sales growth and portfolio adoption.

Key responsibilities

• Act as the primary marketing partner for HBH sales teams, supporting customer‑ and segment‑level growth initiatives.
• Analyze HBH market data to identify priority sub‑segments, emerging trends, and profitable opportunities.
• Review end‑market and customer analytics to understand factors influencing packaging demand, such as product innovation, regulatory changes, sustainability requirements and consumer behavior.
• Convert insights into actionable marketing strategies, value propositions and campaign priorities.
• Develop deep knowledge of Smurfit Westrock’s HBH packaging portfolio and assess its fit for customer needs.
• Collaborate with innovation teams to identify portfolio gaps and provide insight‑based input for new solutions.
• Work with marketing communications to create industry‑relevant content, thought‑leadership pieces, sales tools and case studies.
• Support campaign activation, track performance and share insights with sales and marketing partners.
• Contribute to sales enablement by developing training materials, messaging and meeting preparation support.

Required profile

• Strong analytical mindset with experience turning data into strategic recommendations.
• Solid understanding of packaging trends in the HBH sectors (beauty, personal care, OTC healthcare, home care, medical).
• Proven ability to work cross‑functionally with sales, design, innovation and communications teams.
• Excellent communication skills and a customer‑focused approach.

Required skills