Marketing Manager – Brand & Business Development
ServiceMaster by Neverman · Columbus
Job description
About the role
The Marketing & Business Development Manager drives brand awareness, lead generation and revenue growth across all ServiceMaster by Neverman divisions, linking marketing, sales, operations and community engagement.
Key responsibilities
- Increase brand visibility and market awareness across service areas.
- Generate qualified leads to support revenue targets.
- Develop and execute integrated marketing plans, campaigns and promotional initiatives.
- Manage digital, traditional and relationship‑marketing channels for demand generation.
- Provide sales teams with collateral, presentations and tools.
- Plan and execute high‑impact events, trade shows and community sponsorships.
- Oversee social media, SEO, PPC, website content and online reputation.
- Maintain brand consistency across all channels and create content such as blogs, newsletters and case studies.
- Manage vendor relationships, budgets and performance reporting.
Required profile
- 3+ years of experience in marketing, business development or communications.
- Bachelor’s degree in Marketing, Communications, Business or related field preferred.
- Proven ability to manage both digital and traditional marketing initiatives.
- Experience coordinating events, trade shows and sponsorship programs.
- Strong analytical skills to measure ROI and campaign performance.
Required skills
- CRM systems
- Email marketing platforms
- Social media management tools
- Marketing analytics tools
- Canva and Adobe Photoshop
- SEO and PPC management
What we offer
- Health, dental and vision insurance
- 401(k) matching
- Paid time off
- Company car
- Competitive salary
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ServiceMaster by Neverman
Columbus
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