Marketing Consultant II – Lead Nurture Campaigns

About the role

FBS is recruiting a Marketing Consultant II for one of the United States' largest insurers, which serves more than 10 million U.S. households and has gross written premiums well over US$25 billion. The consultant executes lead-nurture campaigns and optimizes digital experiences for auto and home insurance products, managing multi-channel campaigns across email, SMS and direct mail to improve engagement, quote completion, lead conversion and policy sales.

Key responsibilities

• Manage end-to-end lead-nurture campaigns across email, SMS, direct mail and other touchpoints
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance and launch
• Optimize customer journeys through personalization, messaging, timing and channel coordination
• Develop B2C acquisition content and B2B sales-enablement materials from concept to production
• Partner with cross-functional teams, agencies and vendors to deliver campaigns on time and within budget
• Validate targeting, content, tracking, brand alignment and regulatory compliance before launch
• Monitor engagement, lead progression, quote completion, conversion and marketing ROI
• Create test-and-learn plans and turn campaign data into actionable recommendations
• Produce performance reports and share results and optimization opportunities with stakeholders

Required profile

• Bachelor's degree in Marketing, Business or a related field
• Fluent English
• 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail or digital campaign management
• Experience managing multi-channel campaigns from planning through launch and performance analysis
• Experience with agencies, vendors, sales teams and internal partners
• Insurance or financial services experience is a plus

Required skills

• Audience segmentation, content development, campaign testing and quality assurance
• Project management, stakeholder management and cross-functional collaboration
• Analyzing campaign performance and recommending data-driven improvements
• Customer journey optimization, UX/UI principles and e-commerce best practices
• Knowledge of marketing compliance and brand-review processes is preferred

What we offer

• Competitive salary and performance-based bonuses
• Private health insurance and pension plan
• Paid time off and career development and training opportunities
• Flexible work arrangements (remote and/or office-based)