Market Activation Analyst (Health Plans / Health Systems)

About the role

Lyra Health is a provider of evidence-based mental health care, partnering with employers and health plans to deliver care to millions of people worldwide. Reporting to the VP Strategy, the Market Activation Analyst for Health Plans and Health Systems serves as the analytical engine behind geographic expansion, market entry and commercial activation. The role bridges macro-level healthcare market intelligence with tactical target setting, and suits someone with strong quantitative skills and experience with third-party healthcare datasets.

Key responsibilities

• Use third-party healthcare data platforms and tools (claims data, census and demographic data, payer landscape analysis) to evaluate markets at a macro level.
• Synthesize market trends to inform the corporate roadmap and set data-driven priorities for geographic expansion and payer contracting.
• Evaluate payer density, reimbursement models and local regulations to identify high-value market entry opportunities.
• Customize activation playbooks for each market, prioritizing provider groups, health systems and specialty service lines.
• Run competitive analysis to find high-potential clinical partners and network integration opportunities.
• Work with commercial, clinical operations and business development teams to tailor go-to-market strategies.
• Maintain the Top-of-Funnel and Care Starts quantitative models used for company-wide target setting.
• Track KPIs across activation stages and iterate forecast models to improve lead generation, funnel efficiency and revenue predictability.

Required profile

• 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations or market intelligence within a digital health, health plan, health system or high-growth healthtech organization.
• Bachelor's degree in Healthcare Administration, Business, Economics, Statistics or a related quantitative field.
• Strong narrative synthesis and slide-building skills to turn market data into clear executive playbooks.

Required skills

• Advanced quantitative and analytical skills with Excel, Google Sheets, SQL or BI tools such as Tableau or Looker.
• Proven experience with large third-party datasets (e.g., IQVIA, Definitely Health, CMS/claims data).
• Direct experience building conversion, pipeline or top-of-funnel models.
• Deep knowledge of US healthcare delivery models, health plan reimbursement, health system operations and provider profiling.