Manager, Product Public Relations

About the role

Genentech's U.S. Product Public Relations team builds understanding, credibility and engagement with the audiences that matter most, and is looking for a Manager, Product Public Relations. The role develops and executes communications that support medicines, pipeline and disease-area priorities, combining earned media, social and digital engagement, content creators, paid amplification and owned channels. It sits within a portfolio of products and works with colleagues in Product Public Relations, Marketing, Medical Affairs and Corporate Communications.

Key responsibilities

• Support strategic communications planning and execution, including integrated plans aligned with business objectives, product milestones and disease-area priorities
• Contribute to communications around clinical data, regulatory milestones, product launches and disease education
• Deliver high-quality materials such as press releases, messaging, media pitches, briefing documents, executive content and digital assets, and tell consistent stories across earned media, social and digital platforms
• Build and activate external engagement, including proactive and reactive media relations, engaging journalists, preparing spokespeople and coordinating interviews
• Engage credible third-party voices such as healthcare professionals, patient advocates and digital influencers, and work with agency partners
• Collaborate across functions, manage reviews and approvals, and support measurement of communications effectiveness
• Explore emerging tools, technologies and AI-enabled approaches, and support agency coordination, project timelines and budgets

Required profile

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience
• About 6+ years of relevant experience in communications, public relations or a related discipline
• Foundational experience in media relations and external communications
• Strong writing, editing and storytelling, with the ability to make complex information clear, accurate and engaging
• Organizational, project management and interpersonal skills, able to manage competing priorities

Preferred qualifications

• Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry
• Familiarity with communications supporting products, scientific developments or regulated industries
• Experience with integrated communications campaigns, communications measurement, paid media, digital analytics or emerging technologies
• Interest in applying AI and innovative tools to communications

The expected salary range for California is $106,600 - $198,000, depending on experience, qualifications and location; the role is eligible for incentive compensation. Relocation benefits are not available.