Lifecycle Marketing Manager

About the role

Melin, a premium headwear brand, is hiring a Lifecycle Marketing Manager to own its customer retention strategy across Email, SMS, Referral and emerging channels. The role designs, runs and optimizes data-driven campaigns to grow repeat revenue, customer lifetime value and brand engagement, and owns the active customer file. It is an in-office hybrid position with 4 days per week in San Clemente, CA.

Key responsibilities

• Build, schedule and run Email and SMS campaigns aligned with the GTM calendar, with error-free messaging and mobile-optimized design
• Own loyalty and referral programs end-to-end, measured by repeat rate and file retention
• Drive onsite list capture, pop-ups, forms, SMS growth and traffic identity resolution while protecting list quality and deliverability
• Build suppression logic to keep prospecting spend off active users and partner with paid media on lapsed and high-value audiences
• Coordinate with merchandising on messaging, inventory, product drops and sell-through goals, and manage replenishment and back-in-stock triggers
• Partner with CX on transactional messaging, review solicitation and returns, using return reasons to diagnose churn
• Deliver monthly revenue and active-file forecasts for the DTC business plan, re-forecasting as needed
• Run holdout tests across flows and campaigns, keeping a documented testing log
• Govern send frequency, promotional depth and opt-out/spam ceilings to protect brand equity and file health
• Manage vendor relationships, performance reviews, contract renewals and platform budgets

Required profile

• B.S. or B.A. in Marketing, Business or a related field, or 3+ years of direct industry experience
• 4+ years of lifecycle, CRM or retention marketing in DTC ecommerce with hands-on ownership of email and SMS
• Proven use of Klaviyo (or similar enterprise ESPs) and Shopify for dynamic segmentation and automated flows
• Experience owning a customer file or retention number, and a loyalty/membership and referral program
• Experience managing agency and platform vendor relationships, including scope, performance and renewals
• Ability to explain a file you grew, what you did and what it was worth

Required skills

• Deep knowledge of email best practices, deliverability, dynamic personalization and lifecycle analytics
• Experience with AI-driven marketing tools such as predictive analytics and automated segmentation
• Proficiency in a BI tool (Tableau/Domo preferred), GA4 and Excel or Sheets at the level of building cohort or retention curves
• Plus: CDP familiarity, basic HTML/CSS, Adobe Creative Suite, holdout test design

What we offer

• Salary of $95,000 to $120,000 plus an annual bonus opportunity
• Meals three times a week, generous product gift program and brand discounts
• Medical, dental and vision insurance, paid gym membership and life insurance
• 401k with employer match
• 15 days of PTO plus floating holidays and paid beach and giveback days
• Dog-friendly office