Lifecycle Marketing Manager

About the role

Optery is looking for a senior individual contributor to own lifecycle marketing end-to-end: email, in-app messaging and push notifications across the full customer journey, from onboarding and activation through engagement, upgrade and cross-sell, renewal, churn prevention and win-back. The role owns both strategy and execution: designing journeys, building campaigns, writing or directing copy, running experiments and reporting results. It is fully remote, based in the United States and requires working regular U.S. business hours.

Key responsibilities

• Own the lifecycle marketing roadmap: map the customer journey and identify high-impact opportunities across activation, conversion, retention and expansion.
• Build, launch and iterate automated campaigns and triggered flows in the marketing automation platform (Customer.io; equivalents such as Iterable, Braze or Klaviyo).
• Own in-app messaging and transactional-adjacent communications in partnership with product and engineering.
• Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping and coordination with email.
• Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic.
• Run an experimentation program: A/B tests on sequences, subject lines, timing and offers, with holdouts and measurement.
• Manage email deliverability, list hygiene and suppression strategy to protect sender reputation.
• Partner with analytics to instrument and measure lifecycle performance, connecting campaigns to revenue outcomes.
• Work with paid acquisition, product and support teams so messaging is coordinated across the customer experience.

Required profile

• 5+ years of hands-on experience owning lifecycle, CRM, retention or email marketing programs, ideally for a subscription-based service.
• Fluency in a modern marketing automation platform, including segmentation, triggered workflows and templating languages such as Liquid.
• Strong copy instincts and comfort defining your own metrics and interpreting results honestly; SQL and product analytics experience are a plus.
• Understanding of email deliverability and compliance (CAN-SPAM, GDPR/CCPA basics).
• Experience with AI and a builder's mindset, energized by owning a function.
• Bonus: experience in privacy, security or consumer subscription products, and with both B2C and B2B messaging.

What we offer

• Base salary of $80K-$90K.
• Health, dental and vision insurance.
• 401k program with employer match.
• Paid time off policy.