Head of Marketing & Partnerships (Hybrid, Auburndale, MA)

About the role

A newly formed, well-capitalized marketing, media and technology company, a subsidiary of an established debt management company, is looking for a Head of Marketing and Partnerships. The company generates qualified consumer leads for institutional partners and is building a content and audience platform focused on financial wellness. This is a build role: the appointee will set up the entire marketing function from the ground up, including SEO, paid media, content, creative, email/CRM and audience development, and will hire and develop the marketing team. The position is hybrid, based in Auburndale, MA, with four days in the office Monday to Thursday and remote on Fridays.

Key responsibilities

• Own the overall marketing strategy and be accountable for qualified lead volume and cost per lead
• Build and scale the flagship digital platform from a content site into a destination with recurring engagement
• Set and manage the paid media budget, with attention to acquisition cost, conversion and ROI
• Lead the technical and content investment needed for organic search visibility and an AI-driven search presence
• Hire, structure and lead the marketing organization (SEO, paid media, content, creative, analytics, marketing technology) and establish operating rhythms, reporting and KPIs
• Lead the Business Development function, since lead quality drives company revenue
• Own the brand identity and voice, and build a content and publishing strategy across articles and video
• Evaluate and manage third-party technology and platform partnerships

Required profile

• 15+ years of progressive marketing leadership experience, including ownership of paid media budgets and lead-generation marketing
• Proven experience building or scaling a marketing function, ideally in an early-stage or high-growth environment
• Experience managing marketing budgets with clear ROI/CAC accountability
• Strong written and verbal communication, with experience presenting to executive leadership and/or a board
• Preferred: consumer finance, fintech or regulated consumer-facing experience, and familiarity with content publishing businesses

Required skills

• Deep hands-on fluency in SEO, SEM/paid search and conversion optimization
• Preferred: experience with third-party marketing technology and personalization platforms

What we offer

• Salary of $150k-$175k plus a bonus commensurate with experience
• Health, dental and vision insurance, FSA, disability and life insurance, 401(k) with company matching
• Paid time off and holidays, remote work flexibility, professional development and a supportive team environment