Growth Marketing Manager (Lifecycle Marketing)

About the role

Optery is looking for a Growth Marketing Manager to own lifecycle marketing end-to-end: email, in-app messaging and push notifications across the full customer journey, from onboarding and activation through engagement, upgrades and cross-sells, renewals, churn prevention and win-back. This is a senior individual contributor role with full ownership of strategy and execution.

Key responsibilities

• Own the lifecycle marketing roadmap, mapping the customer journey and identifying high-impact opportunities across activation, conversion, retention and expansion.
• Build, launch and iterate automated campaigns and triggered flows in the marketing automation platform (Customer.io; equivalents such as Iterable, Braze or Klaviyo).
• Own in-app messaging and transactional-adjacent communications in partnership with product and engineering.
• Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping and coordination with email.
• Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic.
• Run an experimentation program with A/B tests on sequences, subject lines, timing and offers, with holdouts and measurement.
• Manage email deliverability, list hygiene and suppression strategy to protect sender reputation.
• Partner with analytics to instrument and measure lifecycle performance, connecting campaigns to revenue outcomes.
• Work with paid acquisition, product and support teams so messaging is coordinated across the customer experience.

Required profile

• 5+ years of hands-on experience owning lifecycle, CRM, retention or email marketing programs, ideally for a subscription-based service.
• Fluency in a modern marketing automation platform, including segmentation, triggered workflows and templating languages such as Liquid.
• Strong copy instincts and comfort defining your own metrics and interpreting results (SQL and product analytics experience is a plus).
• Understanding of email deliverability and compliance (CAN-SPAM, GDPR/CCPA basics).
• Experience with AI and a builder's mindset, energized by owning a function.
• Bonus: experience in privacy, security or consumer subscription products, and with both B2C and B2B messaging.

What we offer

• Base salary of $80K-$90K.
• Health, dental and vision insurance.
• 401k program with employer match.
• Paid time off.

The role is fully remote but must be based in the United States and work regular U.S. business hours in the Eastern, Central, Mountain or Pacific time zones.