Google Ads Specialist

About the role

Google Colab is looking for a performance‑driven Google Ads Specialist to lead paid acquisition initiatives for Colab Pro subscriptions, developer engagement, and education market adoption. The role focuses on multi‑channel growth, high‑budget account optimization, and cross‑functional collaboration to maximize return on ad spend.

Key responsibilities

• Architect, execute, and scale full‑funnel campaigns across Search, Performance Max, Display, Video, and Demand Gen.
• Monitor daily spend pacing, optimize conversion flows, and refine targeting to improve CPA and ROAS.
• Manage large advertising budgets, oversee spend allocation, account reconciliations, and financial reporting.
• Configure enhanced conversion tracking, offline conversion imports, custom audience segments, and Customer Match lists.
• Generate performance dashboards using Looker Studio, Google Sheets, and analytics tools for forecasting and reporting.

Required profile

• Minimum 4 years managing Google Ads accounts with monthly spend over $50,000.
• Experience in SaaS, developer platforms, or edtech preferred.
• Advanced knowledge of GA4, Google Tag Manager, and enterprise MCC governance.
• Proven ability to handle multi‑currency billing and enterprise account structures.

Required skills

• Google Ads (Search, Display, Video, Performance Max, Demand Gen)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Enterprise MCC management and multi‑currency billing