Global Senior Campaign Manager

About the role

MicroStrategy is hiring a Senior Campaign Manager (senior or director level) to build and run its integrated campaign engine. This is a fully onsite position in Tysons Corner, VA, requiring office presence Monday through Thursday. The role reports to the VP, Global Field Marketing and connects sales, field marketing, partner marketing, creative and product teams.

Key responsibilities

• Own integrated campaign strategy and execution, designing and running multi-channel campaigns aligned to pipeline and revenue targets
• Build and maintain the global campaign calendar for customer segments and industry verticals
• Coordinate campaign inputs and outputs across email, social, web, paid media, events and partner channels
• Craft the core message, narrative and positioning, adapting it for regional audiences, buyer personas and vertical use cases
• Brief and coordinate creative, content, web, marketing ops and regional field teams, and partner with sales and partner marketing on campaign alignment
• Work with product teams to launch new capabilities with differentiated messaging
• Define KPIs and report on pipeline, MQL-to-SQL conversion and revenue targets, then refine messaging, channel mix and targeting

Required profile

• 7+ years of B2B marketing experience, including 3+ years running integrated campaigns in a SaaS or enterprise technology environment
• Proven track record of multi-channel campaigns that generated measurable pipeline
• Strong grasp of enterprise buyer journeys and campaign motions that move opportunities through mid-funnel stages
• Experience segmenting campaigns by region, industry vertical and customer segment
• Comfort acting as campaign quarterback: writing briefs, coordinating stakeholders and keeping a global calendar together
• Excellent writer and editor, able to write copy directly and direct others when scaling
• Bachelor's degree or equivalent experience

Required skills

• Marketing automation (Marketo, HubSpot or similar)
• Salesforce
• Campaign analytics tools

Nice to have: background running vertical or ABM-oriented campaigns in retail, FSI or other regulated industries, and experience with hyperscaler or SI co-marketing programs. Base salary range is $103,900 to $186,900; eligible employees may also participate in bonus programs, sales incentives, equity awards and benefits.