Full-Stack Marketing Manager

About the role

Alivo builds AI voice agents and an operations platform for roofing and home-services contractors, serving companies with $5M to $50M in revenue. This is the company's first dedicated marketing hire, who will own the marketing function end to end: building campaigns, designing creative, running ads and tracking conversions in HubSpot themselves, with no agency or team to hand work off to.

Key responsibilities

• Paid acquisition: plan, launch and optimise campaigns across Meta, Google and LinkedIn, setting targeting, writing copy, building creative and managing budget and performance weekly
• Creative: produce ad creative, landing page visuals, social assets and short-form video with tools such as Canva or Figma
• SEO and website: own organic growth, including keyword strategy, on-page optimisation, content and landing pages in Webflow
• Conversion tracking and attribution: build and maintain HubSpot workflows, forms, lifecycle stages and attribution
• Brand: keep messaging, visual identity and positioning consistent across channels
• Partner marketing: run co-marketing with partners, integrations and associations, including joint webinars, partner landing pages and referral programs
• Webinars and podcasts: plan, produce and promote recurring content, then repurpose it into clips, emails and blog posts
• Email and lifecycle: build nurture sequences, product update emails and campaign sends in HubSpot
• Reporting: report weekly on spend, CAC, conversion rates and pipeline contribution

Required profile

• 4+ years in B2B marketing, including time as a solo or first marketer at a startup
• Hands-on experience running paid campaigns yourself, not just managing an agency
• Clear, concise writing for ads, emails and landing pages
• Experience working closely with a sales team and being measured on pipeline
• Bachelor's degree in any field

Required skills

• Working knowledge of HubSpot or a similar CRM, including workflows, forms, lifecycle stages and conversion tracking
• Comfort with data: building funnel reports and spotting drop-offs
• Video editing skills
• Nice to have: Webflow, SMB/trades/construction marketing, webinar or podcast production, AI or vertical SaaS familiarity

What we offer

• Company-sponsored insurance (health, vision, dental)
• Employee equity and 401(k)
• Unlimited paid time off and paid sick time