Freelance Social Media Strategist (Film & Entertainment)

About the role

We are looking for a freelance Social Media Strategist to shape and execute a high‑level growth strategy for a film and entertainment brand. The focus will be on audience development, content planning, short‑form video, and paid social recommendations across Instagram, TikTok and other relevant platforms.

Key responsibilities

• Develop and implement an audience growth strategy for Instagram, TikTok and additional social channels.
• Define content pillars, themes and positioning to create a distinctive social brand.
• Recommend and schedule Reels and short‑form video formats, establishing cadence and creative guidelines.
• Build and manage community engagement initiatives, including creator and fan partnerships.
• Provide high‑level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand objectives.
• Identify target audiences, advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to ensure social strategy supports broader brand goals.

Required profile

• Proven experience in audience growth, social media strategy and paid media for entertainment, media or creator‑led brands.
• Strong knowledge of the US film and entertainment audience (US‑based preferred).
• Ability to work independently as a freelance consultant while delivering strategic guidance.

Required skills

• Instagram
• TikTok
• Meta (Facebook) advertising
• YouTube advertising
• Short‑form video strategy