Freelance Digital Analytics Specialist

About the role

FreeUp is seeking a skilled Freelance Digital Analytics Specialist to support a unique project. The role focuses on setting up, managing, and analyzing digital analytics tools to drive insights and optimize performance.

Key responsibilities

• Set up, manage, and analyze data in Google Analytics to provide insights on website performance and user behavior.
• Monitor website traffic, performance, and SEO metrics using Google Search Console.
• Implement and manage event tagging within Google Analytics to measure user interactions and key conversions.
• Create, manage, and troubleshoot tags in Google Tag Manager.
• Upload data exports into Datorama and Power BI via FTP, ensuring accurate and timely data integration.
• Leverage HubSpot expertise to optimize CRM processes, manage campaigns, and analyze customer data.

Required skills

• Proven experience with Google Analytics, including advanced features and reporting.
• Strong knowledge of Google Search Console and its SEO applications.
• Expertise in event tagging within Google Analytics.
• Proficiency with Google Tag Manager for managing tags, triggers, and variables.
• Experience uploading data exports into Datorama and Power BI via FTP.
• Solid understanding of HubSpot backend.