Founding Growth & Marketing Lead

About the role

Build the growth engine for a newly launched Money AI product, owning strategy, campaigns, budgets, and experiments while expanding access to smarter personal finance tools.

Key responsibilities

• Own strategy, budget, and execution to acquire a new audience for the Money AI product.
• Execute multi‑channel campaigns (paid social, search, newsletters, influencers) from setup to measurement.
• Configure tracking, build landing pages, and write compelling copy.
• Manage marketing budgets and optimise campaigns based on CAC, LTV, and conversion metrics.
• Protect the existing acquisition engine while building the new one.

Required profile

• 6+ years of marketing experience with proven user‑acquisition results.
• Hands‑on experience executing multi‑channel campaigns from setup to measurement.
• Experience managing budgets and optimising based on CAC, LTV, and conversion metrics.
• Based in Spain, Poland, Lithuania, or Israel.
• Technical campaign execution background, not purely strategic.

Required skills

• Paid social, search, newsletter and influencer campaign execution.
• Tracking configuration and landing‑page development.
• Use of AI tools and automation in marketing workflows.
• Copywriting for campaigns and landing pages.

What we offer

• Hybrid work model across Tel Aviv, Warsaw, and Barcelona.
• Salary €120,000 – €160,000 per year, visible to candidates.