Executive Director, Targeting, Optimization & Measurement Analytics

About the role

Genentech is looking for an Executive Director of Targeting, Optimization & Measurement in Insights & Analytics, a strategic commercial analytics leadership role reporting to the Vice President of Insights & Analytics. The role drives the vision, design and execution of scalable advanced analytics such as Next Best Action, customer orchestration, resource optimization and measurement, turning pharma commercial strategy into actionable analytical execution. It is an analytical product leadership role, not an IT or engineering role, and requires deep pharmaceutical commercial, medical and/or access analytics experience.

Key responsibilities

• Define the analytics roadmap for targeting, optimization and measurement across the commercial lifecycle (launch, growth, mature brands)
• Lead the design and deployment of solutions such as Next Best Action engines, dynamic HCP/patient segmentation, marketing mix modeling, targeting, field sizing and omnichannel campaign effectiveness
• Direct long-term analytical product investments and balance cross-portfolio trade-offs
• Build and deploy advanced analytical methodologies, embedding AI capabilities, and scale solutions for omnichannel engagement, segmentation, resource optimization, campaign measurement and access strategy
• Manage a complex portfolio of solutions with rigorous project delivery and set up measurement frameworks, KPIs and test-and-learn designs
• Drive adoption, training and change management, and establish KPIs for campaign performance and net business impact
• Build, lead and retain a high-performing team with deep expertise in pharma analytics and commercial execution

Required profile

• Minimum 14 years of progressive leadership experience in pharmaceutical or national healthcare payer commercial, medical and/or access analytics, marketing science or data science
• Bachelor's degree in a quantitative, scientific or analytical discipline; advanced degree preferred
• Proven track record of building, operationalizing and measuring commercial analytics at scale in healthcare
• Experience leading enterprise data and analytical product portfolios, setting roadmaps and prioritizing investments
• Ability to translate complex methods and quantitative models into clear business insights for executives

Required skills

• Modern data and AI platforms such as Databricks, Dataiku, Snowflake, Collibra, Ataccama, Immuta, Reltio, Power BI and GenAI/AI-ML technologies
• Understanding of product management standards, governance, funding models and operating models for enterprise data products

What we offer

• Salary range of $236,900 - $439,900 USD per year, depending on experience, qualifications and location
• Domestic relocation benefits available; remote work is not considered
• A discretionary annual bonus may be available