Executive Director, Brand Strategy, Storytelling & Communications, Athletics

About the role

The University of Miami’s Department of Marketing and Communications is seeking an Executive Director to lead brand strategy, storytelling and communications for all varsity athletics. Reporting to the Chief Marketing Officer, this senior leader will own the public presence of Miami Athletics and align it with the university’s overall brand objectives.

Key responsibilities

• Directly lead and develop the Athletics PR, media relations and communications team, overseeing day‑to‑day communications across all varsity sports.
• Own and coordinate cross‑functional syncs with social, digital, ticket sales, NIL and sponsorship teams to ensure brand, storytelling and communications priorities are aligned.
• Set and execute the overarching brand and storytelling strategy, championing a social‑first approach and ensuring consistent brand expression across media, in‑game experiences and fan activations.
• Serve as the primary liaison for trade publications and sports media, maintaining proactive relationships and representing the program credibly.
• Act as brand steward, guaranteeing creative consistency, tone and quality across all marketing outputs and fan experiences.

Required profile

• Marketing background with strong brand, creative and storytelling instincts, complemented by proven communications/PR fluency.
• Experience in college athletics or a comparable high‑visibility sports/entertainment environment.
• Deep understanding of the sports media ecosystem, including beat reporters and trade publications.
• Strategic leadership experience with a track record of setting direction for teams rather than merely executing plans.
• Strong creative judgment to ensure storytelling elevates partners and the brand.