Director, Search & AI Visibility

About the role

The Department of Marketing Technology at the University of Miami seeks a senior leader to integrate paid, organic, and AI‑driven search into a single, data‑backed strategy. This full‑time position will own the technical and content foundations that drive patient, student, and research acquisition across UHealth, the Miller School of Medicine, and the Academy.

Key responsibilities

• Combine paid, organic, and AI visibility into one searchable economics view and advise on budget allocation.
• Build and maintain a demand model that forecasts returns for brand, non‑brand, service‑line, and channel shifts.
• Own keyword and content strategy across multiple user journeys, ensuring assets rank, convert paid traffic, and are cited by AI answer engines.
• Publish a segmented search scorecard using Search Console, GA4, tag management, server‑log analysis, and paid platform reporting.

Required profile

• Senior‑level experience leading integrated search programs in a complex organization.
• Proven ability to translate data insights into actionable marketing recommendations.
• Strong collaboration skills with IT, content creators, compliance, and clinical partners.

Required skills

• Technical SEO (crawlability, indexation, site architecture, structured data).
• Paid search platforms: Google Ads, Microsoft Advertising, Performance Max.
• Analytics tools: Google Analytics 4, Search Console, server‑log analysis.
• AI visibility tools: ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode.
• Tag management and conversion tracking implementation.