Engagement Manager, Omnichannel Client Enablement

About the role

IQVIA's Engagement Managers act as the key client contacts, taking projects from handoff to delivery while tracking all the moving pieces and providing insights to clients. This role sits in the omnichannel client enablement function and requires a marketing and business strategy background, with a focus on analytics and reporting. Candidates must live in the same country as the job location.

Key responsibilities

• Serve as the main client contact and subject matter expert for campaign development and measurement needs, building trust with clients.
• Work with campaign development leads on the Experience Plan, covering content strategy, content pillars, message map and segmentation aligned to brand objectives.
• Maintain deep knowledge of customer segmentation and work with Market Research and Customer Experience teams.
• Develop and maintain the campaign blueprint, using data-driven customer insights and campaign analytics (internal and external).
• Recommend channel strategy and investments, including vendor partners, based on reach, fit and historical engagement and ROI insights.
• Lead the measurement plan, define test and learn plans, and monitor performance against objectives to recommend adjustments.
• Partner with Blueprint Ops, Quick Pivot and the Investment Analytics team to turn the blueprint into business rules, plan tagging activities and measure business impact.

Required profile

• Marketing and strategy background in the healthcare and life sciences landscape; 7-12 years of experience in pharmaceutical/healthcare advertising, analytics or market research preferred.
• Ability to travel to local offices and client sites, up to 10%.
• Bachelor's degree required, master's preferred.
• Proven success creating and delivering executive-level presentations with strong attention to detail and communication skills.
• Experience managing stakeholders and leading teams, even without direct authority.
• Strong knowledge of digital marketing in the pharma space and in the medical community.

Required skills

• Knowledge of advertising campaign management and optimization.
• Ability to develop measurement plans and analyze data to adjust campaigns.
• Preferred: Agile/Scrum experience, Anonymized Patient Level Data or HCP promotion data, media consumption data (display, search, print, OTT, TV), data visualization tools such as Tableau, and SQL or database/ETL knowledge.

The stated base pay range is $111,000 to $309,200 per year, depending on qualifications, location and schedule; incentives, bonuses and benefits may also apply.