Director/VP of Product Marketing

About the role

Runway is building AI that simulates the world by merging art and science. The company seeks an enterprise product marketing leader to own the Runway Enterprise segment, develop vertical-specific messaging, and drive business growth.

Key responsibilities

• Own the Enterprise segment, define audiences, and translate customer research into actionable product insights.
• Develop positioning and messaging for enterprise and vertical solutions with clear value propositions.
• Partner with growth and sales teams to drive acquisition, conversion, and measurable business metrics.
• Conduct competitive intelligence, shape market response, and inform product strategy.
• Enable sales through asset creation and partner with enablement teams.
• Lead and coach a team of product marketing managers as the segment scales.

Required profile

• 8+ years of product marketing experience, including leadership of enterprise products at scale.
• Proven track record of growing new verticals and moving business metrics.
• Expertise in positioning, narrative crafting, and translating technical concepts for professional audiences.
• Ability to thrive in a fast‑paced, high‑accountability environment.
• Strong competitive instincts and excellent written and verbal communication.
• Bonus: experience with pricing, packaging, and PLG/Sales‑Led growth models.