Director, Retail Media Measurement

About the role

The Home Depot is looking for a Director, Retail Media Measurement to develop and lead a center of excellence around retail media marketing effectiveness measurement. The role defines strategic priorities and builds a roadmap for the measurement framework, products and artifacts such as weekly reports, monthly and quarterly business reviews. It oversees measurement products such as retail media cleanroom offerings and an advanced insights platform, works closely with sales on reporting requirements and manages a team of analysts. It is a highly collaborative, client-facing position.

Key responsibilities

• Build effective teams that bridge analytical capabilities and stakeholder needs, and lead the mining, analysis and interpretation of data to turn it into actionable insights.
• Partner with Data Science & Analytics, Retail Media & Monetization, Product and Technology teams to prioritize requirements for dashboards and BI tools.
• Work with sales and clients to understand their needs, diagnose gaps in current solutions and secure buy-in for improvements.
• Steer decisions on methodology so measurement solutions meet rigorous standards and stay consistent across functions.
• Lead updates to senior leadership on progress against the data and measurement roadmap.
• Develop and execute the vision and strategy for retail media measurement, including data governance, technology and ways of working.
• Own end-to-end performance measurement, including econometric, statistical and machine learning models, and take part in R&D projects and new method innovation.

Required profile

• At least 10 years of relevant experience in marketing / media, including at least 4 years in measurement, data and analytics roles.
• 5+ years leading and motivating teams.
• Bachelor's degree in analytics, statistics or marketing preferred.
• Background in full-funnel marketing measurement and experience building media measurement frameworks; retail and brand marketing measurement experience preferred.
• Experience developing and leading enterprise roadmaps for data-driven analytics and marketing measurement, preferably over 2 years.
• Experience with MMM / MTA to drive strategic decisions, and direct experience with at least one cross-channel multi-touch attribution tool.
• Expertise in experimental design, learning agenda development and translating technical concepts to non-technical audiences.

Required skills

• Multi-touch attribution analysis tools
• MMM / MTA
• Experimental design and learning agenda development