Director, Reseller Sales

About the role

Asure Software, an HCM provider with over 600 employees, is hiring a Director, Reseller Sales. The role leads, coaches and develops a team of Reseller Account Executives focused on growing revenue, expanding product adoption and strengthening relationships with service bureau and reseller clients. It is a hybrid position that can be based in any of Asure's hub offices, including Austin, Santa Ana, Burlington, Cherry Hill, Rochester, Tampa or Nashville.

Key responsibilities

• Lead, coach and develop Reseller Account Executives to meet revenue, product adoption, client satisfaction and retention goals.
• Set performance expectations, review pipeline and account activity, give regular feedback and create development plans.
• Own team-level revenue performance for assigned service bureau and reseller clients, including year-over-year growth, cross-sell, expansion strategy and forecast accuracy.
• Establish consistent account planning practices covering expansion opportunities, adoption priorities, market trends, compliance and relationship strategies.
• Partner with Sales, Marketing, Client Services, Product and Implementation teams to resolve escalations and improve the partner experience.
• Act as an executive point of contact for key reseller and service bureau clients and advocate for their long-term success.
• Analyze client performance, adoption trends, pipeline health and market conditions to find growth opportunities.
• Support sales enablement, product demos, training and messaging.
• Present performance updates, forecasts, business reviews and strategic recommendations to senior leadership.

Required profile

• Bachelor's degree preferred.
• 10+ years of experience in HCM, SaaS, reseller, partner, account management, client success or sales leadership preferred.
• Prior experience leading, coaching and developing quota-carrying account management or sales professionals.
• Proven track record of revenue growth, retention, cross-sell, product adoption and client satisfaction.
• Valid U.S. driver's license required.

Required skills

• Microsoft Office Suite and Salesforce or similar CRM systems.
• Business acumen: analyzing client needs, market trends, compliance impacts, pipeline data and performance metrics.
• Leadership, communication, presentation, negotiation and relationship management.

What we offer

• Medical, dental, vision, HSA and FSA coverage effective day 1.
• Company-paid basic life insurance, A+D, long-term and short-term disability.
• 401K program with a 3% safe harbor contribution.
• Employee stock purchase program and fitness reimbursement program.
• Self-managed PTO.