Director of Sales – Pre-Opening Senior Living Community

About the role

Experience Senior Living is introducing The Reserve at Strathmore Square, scheduled to open in March 2028, and is seeking a Director of Sales to lead pre-opening sales and marketing. The role builds market awareness, establishes referral relationships and drives initial occupancy before opening, and helps shape the community's sales culture from the ground up.

Key responsibilities

• Lead pre-opening sales and marketing, including market analysis, pricing recommendations, sales strategy and pre-leasing goals
• Cultivate relationships with local referral sources, influencers and community partners, and qualify them to match their needs
• Work with development, construction and operations teams to align sales with project milestones and opening timelines
• Support sales systems, CRM processes, collateral and tour experiences
• Meet or exceed monthly sales standards, focusing on face-to-face activities such as home visits, calls and follow-up
• Respond to inquiries and conduct tours, and maintain the community database of inquiries and referrals
• Create and oversee the annual sales and marketing plan, track ROI, and oversee advertising and collateral
• Track move-ins, move-outs and transfers, and assist with move-in paperwork in line with state licensing regulations
• Provide reports to regional management, attend sales training, promote community events and manage the department budget

Required profile

• Experience in senior living, including assisted living and memory care, and blue-sky sales experience in senior living
• Bachelor's degree or equivalent experience and education preferred
• Background in sales or leasing in healthcare or senior living helpful
• Relationship selling and closing skills, and experience with motivational interviewing preferred
• Willingness to work nights, weekends and holidays
• Current driver's license

Required skills

• Proficiency in Microsoft Outlook, Word, Excel and PowerPoint
• English reading, speaking and writing

What we offer

• Salary of $110,000 - $125,000 per year
• Medical, dental, vision, STD/LTD, life and voluntary life insurance
• 401k with employer matching, paid holidays and up to 20 days PTO in the first three years