Director of Public Relations

About the role

As Director of Public Relations you will shape how Reach Out and Read tells its story to the nation, leading editorial and earned‑media work for a national nonprofit serving millions of children and families.

Key responsibilities

• Serve as primary editor for all external affairs content, maintaining voice, tone, and consistency across social, print, digital, web, email, fundraising, policy and executive communications.
• Lead the relationship with the PR firm, set priorities for an integrated earned‑media strategy, and drive press releases, op‑eds, story ideas and media pitches.
• Partner with affiliates, clinicians and leaders to generate state and local coverage, prepare spokespeople and develop briefing materials.
• Collaborate on social‑media strategy, ensuring earned, paid and owned content reinforce each other and using performance data to refine tactics.
• Provide senior communications advice across the organization, align editorial and reputation strategy with broader brand campaigns, and manage communications vendors.

Required profile

• 7–10 years of progressively responsible experience in public relations or communications, preferably in a nonprofit or mission‑driven environment.
• Commitment to equity and diversity, with understanding of factors affecting child outcomes.
• Exceptional writing and editing skills with a portfolio demonstrating high‑level messaging.
• Strong news judgment, ability to translate complex research or policy into accessible language.
• Proven project leadership in a fast‑paced, fully remote setting.

Required skills

• Experience managing a PR agency or firm, setting strategy and evaluating performance.
• Deep editorial and media strategy expertise.
• Ability to coach writers and maintain editorial workflows.

What we offer

• Salary range $96,000–$102,000, commensurate with experience.
• Medical, dental and vision insurance.
• 401(k) retirement plan with match.
• Paid time off and other robust benefits.