Director of Marketing - Athletics

About the role

Abilene Christian University (ACU) is hiring a Director of Marketing for its athletics department in Abilene, Texas. The position reports to the Executive Associate Athletics Director for External Operations and covers annual marketing and fan engagement strategy, student promotion, sponsorship implementation and game-day operations. ACU is affiliated with the fellowship of the Church of Christ; the role requires the employee to be a professing Christian and to support the university's Christian mission.

Key responsibilities

• Develop and lead the annual marketing and fan engagement strategy for assigned sports, setting goals for attendance, ticket sales, revenue and department visibility.
• Work with the Executive Associate AD for External Operations on integrated campaigns and with creative services on advertising media.
• Build a student promotional plan through relationships with Student Life, social clubs and student organizations, and help organize on-campus team appearances.
• Implement corporate sponsorships with Abilene Christian Sports Properties, including in-game features and promotions.
• Run game-day operations: recruit, train and supervise staff, schedule sound, video board, in-game promotions and marketing tables, and prepare game-day scripts.
• Produce contest, season and annual reports and assist with special events such as NCAA competitions and conference tournaments.
• Supervise the marketing coordinator and graduate assistant, undergraduate student interns and student event staff, and prepare their schedules.

Required profile

• Bachelor's degree required, master's preferred.
• Two to five years of progressively responsible experience in collegiate athletics, professional sports, entertainment, marketing, promotions, fan engagement or a related field.
• Strong Christian beliefs and values, and a basic understanding of NCAA Division I athletics.
• Ability to endure long hours, walk and climb stairs, lift up to 40 lbs, work flexible hours and possible exposure to weather extremes.

Required skills

• Strong organizational and communication skills (written, verbal, non-verbal).
• Experience supervising, mentoring and developing staff and student employees.
• Attention to detail and knowledge of NCAA, conference and ACU rules and regulations.