Director of Global Markets

About the role

Feeld, a fully remote, independent organisation founded in 2014, is looking for a Director of Global Markets to join its remote team. The role owns the strategy and execution of localized marketing across key and emerging markets, working with Data and Research, Brand and Creative and local partners to build marketing that is specific and authentic to each community.

Key responsibilities

• Define and lead the global localization strategy, setting a clear point of view on how Feeld shows up across markets
• Work with Data and Research to identify opportunities, set market-level targets and understand cultural and behavioural drivers
• Develop and steer local marketing plans that are native to each market, not replicated templates
• Drive expansion into new and emerging markets with entry strategies focused on learning, community fit and long-term potential
• Collaborate with Brand and Creative on campaigns that build a global brand halo while allowing local expression
• Use markets as testing environments for messaging, positioning and campaigns, feeding insights back to global strategy
• Build an understanding of subcultures and communities, and create feedback loops between markets and brand
• Own performance across markets, balancing brand impact with measurable outcomes
• Build and manage a network of local partners, collaborators and operators

Required profile

• 8+ years of experience in global or regional marketing, including 3+ years in a managerial or leadership role
• Track record of building and leading localization strategies across multiple markets
• Deep experience in consumer brands, with a focus on brand meaning, identity and cultural relevance
• Fluent in data and research, and experienced in market expansion
• Cross-functional collaborator who works with Brand, Creative, Product and Data teams

What we offer

• Estimated total cash compensation of $195,000 - $230,000 USD depending on location
• Flexible working hours and unlimited paid time off
• Fully remote work with a home office budget
• Learning and development budget
• On-demand therapy sessions and mental health support, plus in-person meet-ups