Director of Display Advertising (B2A)

About the role

The Director of Display Advertising owns the execution and operational performance of display advertising within the Benzinga Advertising department, covering direct campaigns, programmatic operations, inventory management and ad serving. It is a hands-on role ensuring campaigns launch accurately, deliver effectively and run efficiently, working closely with Advertising Performance and Operations leadership, Yield, Advertising Sales, Account Management, Product and Engineering.

Key responsibilities

• Own end-to-end execution of display campaigns, including trafficking, targeting, QA, pacing, optimization, reporting and delivery.
• Manage advertising-controlled display inventory, including forecasting, availability, allocation and campaign feasibility.
• Own day-to-day Google Ad Manager administration and maintain campaign and inventory configurations.
• Manage the AdOps specialist team and operational execution of programmatic display, including deals, inventory setup, monitoring and troubleshooting.
• Partner with Yield on programmatic monetization, inventory allocation and demand integrations.
• Identify and troubleshoot campaign, tracking, inventory and AdTech issues, coordinating with Yield, Product and Engineering.
• Partner with Advertising Sales and Account Management on campaign feasibility, inventory constraints, targeting capabilities and delivery risks.
• Work with the VP of Operations and Client Services and Operations Support to maintain scalable workflows, SOPs, reporting, reconciliation and campaign-support processes.
• Identify opportunities for automation and operational efficiencies, and monitor display performance, inventory utilization, campaign volume and operational capacity.

Required profile

• 2+ years of experience in digital advertising operations, publisher Ad Ops, programmatic operations or a related field.
• Strong understanding of programmatic advertising, inventory management, SSPs, targeting, tracking and publisher AdTech.
• Experience troubleshooting campaign delivery and advertising technology issues.
• Ability to independently manage strategic operational responsibilities and hands-on campaign execution.
• High agency and ownership mindset, able to assess competing priorities and drive work forward.

Required skills

• Google Ad Manager
• Direct display campaign management
• Programmatic advertising and SSPs
• Targeting and tracking