Paid Media Specialist

About the role

We are looking for a detail‑oriented Paid Media Specialist to join our Performance Marketing team. The role focuses on planning, executing, and optimizing paid search campaigns on Google Ads and Bing Ads to drive ROI and meet marketing goals.

Key responsibilities

• Develop and execute paid media strategies, conduct keyword research, and set up campaign parameters across Google Ads and Bing Ads.
• Perform ongoing optimizations, including bid adjustments, keyword updates, creative refreshes, and A/B testing to improve performance.
• Monitor daily spend, forecast budgets, and provide pacing reports to ensure campaigns stay within financial targets.
• Track, measure, and analyze metrics such as CPC, CTR, CPA, and ROAS using Google Analytics and platform reporting tools, and present insights to stakeholders.
• Collaborate with marketing, creative, SEO, sales, and product teams to align messaging, landing pages, and overall business objectives.

Required profile

• 3+ years of hands‑on experience managing paid search campaigns on Google Ads and Bing Ads.
• Strong analytical abilities with advanced Excel/Google Sheets skills for data manipulation and reporting.
• Excellent communication and presentation skills, detail‑oriented, and able to manage multiple projects simultaneously.

Required skills

• Google Ads
• Bing Ads
• Google Analytics
• Excel / Google Sheets
• Conversion tracking tools (GTM, pixel implementation)