Director, North America Marketing

About the role

Culture Amp, the employee experience platform used by 25 million employees, is looking for an experienced Regional Marketing Director to lead marketing for North America, its largest region. The role builds and executes a data-driven regional strategy that drives new customer acquisition, expands the existing customer base and strengthens the brand. It sits in the Growth Marketing team and reports to the VP of Growth Marketing, and can be based in the Chicago, Austin or New York hubs, with travel required.

Key responsibilities

• Develop and run a data-driven North America marketing strategy aligned with sales and customer experience goals
• Build close partnerships with sales leadership, sellers, SDR leadership and SDRs to hit pipeline and growth targets
• Lead, mentor and develop the North America marketing team, embedding AI tools into campaign delivery, content production and reporting
• Partner with the Growth Marketing team and global marketing (brand, comms, PR, social, solutions) to bring global programmes to life in North America
• Own regional events, trade shows and webinars that generate quality leads
• Manage the North America marketing budget and set KPIs to continuously improve the regional strategy

Required profile

• 10+ years in B2B marketing, mostly in enterprise software or SaaS, with a track record in regional marketing and team leadership
• Proven ability to manage regional marketing budgets and lead cross-functional teams
• Bachelor's degree in Marketing, Business or a related field; an MBA or advanced degree is highly desirable
• Willingness to travel as required

Required skills

• Comfortable working with AI tools in marketing execution
• Data literacy: reviewing and interpreting business and marketing data with tools such as Salesforce, Looker and Amplitude
• Superior verbal and written communication

What we offer

• Estimated base salary of $195,000-$240,000 USD, plus equity, benefits and potentially sales commission
• Employee share option program, learning programs and coaching
• Quarterly refresh days, extended end-of-year break and monthly wellbeing allowance
• Inclusive parental leave from day one, a MacBook and home workspace budget
• Five annual social impact days
• Medical insurance for you and your family (US and UK only)