Lead Product Marketing Manager – Verticals

About the role

Ramp is seeking a Lead Product Marketing Manager to own the vertical go‑to‑market operating model, starting with Construction/A&E and Nonprofits/Public Sector. You will become the resident expert on finance workflows in these markets, influence product roadmap, and build cross‑product narratives that drive growth.

Key responsibilities

• Set vertical portfolio strategy, build business cases, opportunity sizing and prioritization.
• Define and own vertical scorecards covering pipeline, win rate, attach, adoption and channel performance.
• Become the market expert on financial workflows, buying dynamics, regulatory requirements and competitive landscape.
• Translate market evidence into product requirements and influence the roadmap.
• Craft industry‑specific, cross‑product narratives and GTM strategies, including ICP, positioning, claims, proof points and launch plans.
• Lead market‑facing programs such as webinars, advisory groups and executive conversations.
• Support sales with workflow‑based pitch narratives, sales plays, competitive guidance and demos.
• Run operating cadence across Product, Growth, Sales, Marketing, Partnerships and Finance.
• Build feedback loops with finance leaders, operators, ERP partners and associations.
• Create a repeatable verticalization playbook from market signal to scaled investment.

Required profile

• 7+ years in B2B software marketing, product marketing, industry marketing, growth or sales strategy with ownership of product or industry outcomes.
• Proven experience building GTM strategy for a specific industry or workflow‑heavy market.
• Deep familiarity with at least one of: construction/A&E software, accounting/ERP workflows, nonprofits, public sector, procurement or financial operations.
• Record of influencing product strategy using customer, competitive, market and funnel data.
• Strong data literacy and ability to turn pipeline, conversion and adoption metrics into decisions.
• Exceptional written and verbal communication for executive business cases, market narratives and sales plays.
• Ability to lead senior partners across functions without formal authority.
• High agency, comfort with ambiguity and rapid iteration.

Required skills

• Fluency with AI tools for research, analysis, writing and operating workflows.

What we offer

• Flexible PTO and centralized home‑office equipment ordering.
• Health, dental and vision coverage (100% for employee, partial for dependents).
• 401(k) with employer match, fertility HRA, parental leave up to 16 weeks at 100% pay.
• Pet insurance, in‑office perks (lunch, snacks, drinks) and weekly coffee stipend.
• Relocation expense coverage to NYC or SF if needed.
• Additional benefits for Canada, UK and other regions as listed.